At the begining of 1984 the famous Nike sneaker brand we now see everywhere today was struggling. The prior year these were huge but because the athletic shoes craze started to die down Nike needed something totally new and inviting to ensure that the business stayed on the top of the market. During this period Michael Jordan was already endorsing various other companies and Nike saw him because the "Golden Ticket" for their success and for that reason lay out to sign him. Obviously currently Michael Jordan had no clue as to what point this could grow but his agent saw the possibility in signing an agreement with Nike.
This then spawned the sneaker known today by a lot of because the Air Jordans. Once Nike had gotten a your hands on Michael then they presented him using the name along with the first style and set up of colours they were thinking about creating. Throughout the conference between MJ his agent as well as the Nike staff things appeared to not go very well and Michael was said to get a kind of bored look on his face. Nike representatives where worried but every time they left the meeting Michael stated that he want to participate in this deal.
After Michael made a decision to officially engage in this deal Nike signed a 2.5 million dollar agreement for 5 years, plus royalties as well as other fringe benefits which was then your entire "shoe game" changed. During those times many basket ball sneakers were easy and white however, not the brand new Air Jordan 1's, they in which a bold black and red. Now obviously this can be a huge switch however it caught the interest of viewers everywhere, however much the NBA banned the shoe from your league. This didn't stop Michael from using them though, but every game these were worn the NBA charged Michael a $5,000 fine. This fine was paid by Nike plus they could care less as his or her sneaker was getting HUGE exposure.
You will believe that using its huge exposure they might sell off like only using their steep prices the sales hadn't been all of that good and Jordan was looking on leaving the offer. It was until Hatfield stepped in and sat down Michael to get a one-on-one discussion on where he want to view the design and company go. It was following the Air Jordan II's have been released and throughout the planning from the Air Jordan III's. With the aid of Michaels input around the new Jordan III's he made them lighter along with better materials that could be sold in a cheaper price. It was the turning reason for Nike as sales sky rocketed.
After several years with Nike they decided that it might be advisable to make Air Jordan Shoes a sub-make of Nike. Following this was placed into action the Jordans no more where made with the Nike Swoosh or even the Nike name around the sneakers giving the Jordan brand endless possibilities on where you can venture out of this point.
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